Challenging your users can be summed up in one question: WHO?

Who is your audience, who do you talk to, who comes to see your site, who interacts with you, who is of interest to you, …?

In order to frame the discussion, and because “who” is ultimately quite vague, we have developed nearly 60 cards to help you draw up the perfect sketches of your users.

Gender? Language? Status? Family situation? Physical and psychological barriers? Age ? Geographical area, place of residence? Size of the organisation? Sector of activity? Digital maturity?

A bunch of categories, each with its own set of possibilities, just to be sure that in the end you have a detailed map of who your users are, and what the best approach is for each of them.

This game has a direct link with the digital maturity of your organisation: depending on who your audience is, your digital fluency will make sense!

What are they doing on your website? How can you better respond to their requests?

User journeys are 53 cards for understanding and improving interactions with your website visitors.

They are divided into two main categories: Dialogue and Journey.

The first category gathers questions you can ask yourself and your users: Would you find a map on our site useful? Would you be willing to pay for this service? What are your blocking factors? Why do you go to our competitor’s website? Etc.

In the second one, there are 40 examples of actions, searches, objectives, wishes or requests that users have on a website. I want to subscribe to this offer; to share this information; to receive fewer emails; to organise an event; to find information; to compare products; to keep my children occupied; to save time; to sell my products; to download a document; to meet people; what’s this service? Etc.

Defining the typical paths and having them clearly in mind is the first step in building a relevant information architecture. Then, this is what will allow us to apply an adapted design, so that the right elements stand out.

In the set ‘Challenge my digital project‘, the cards are divided into 4 categories (Goals, Observations, Limits, Resources), themselves subdivided into numerous themes and each presenting several ideas. Like a fortune teller, you will be able to distribute, draw and circulate these cards, align them and discard those that do not fit.

This will fuel the discussion and build a course of action within a given framework: you set your goals, taking into account the limits and observations, but relying on the resources.

For example, you want to work on the brand and sub-brand hierarchy (Goal); but you lack money (Limit); yet you have benchmarked direct competitors (Observation); and you have a real competitive advantage (Resource).

With this set, your site architecture will be a breeze.

‘Challenging my customer relationships’, or how debate gives rise to ideas, infuses a concept, overturns unrealistic positions, and finally leads to a consensus on a solid and sustainable approach.

“Customers will never love a company until the employees love it first” (Simon Sinek)

This game has more than 80 quotes on as many cards, the words of “great” people who know a lot about human relations and the importance of pampering your audience.

“If you don’t take care of your customers, your competitor will” (Bob Hooey)

Each sentence has obviously been carefully selected because behind its frank statement lie endless possibilities for discussion.

“You never get a second chance to make a first impression” (Will Rogers)

An excellent basis for questioning your positioning and developing a good content strategy.

“There are three possible answers: yes, no, and WOW! Wow is the reaction you should be looking for” (Milton Glaser)