Content Workshop
The right information in the right place and in the right format.
A cycle of one or more workshops to build relevant pages and develop quality storytelling. Sorting out what’s hot, what’s cold, what’s for social networks or the site, how the links are made between the different channels, the planning, the tone, etc.
Content is essential! Getting it right, producing it and planning it is just as important for your audience as it is for your SEO and peace of mind.
You need to learn web content
Should we put the form here or further down? Shouldn’t this information be more prominently displayed? Is this button clear? Wouldn’t an image here be better? These are all questions that arise when building a site! An article, a page, a post on the networks – these are all different ways of writing, prioritising and positioning your content.
Our aim is to help you manage your site independently over the long term.
Detailed editorial planning
When do we publish what?
- defining an editorial schedule (highlights, key subjects, ambitions, etc.)
- defining responsibilities (who writes, who proofreads, who publishes?)
- choice of tools for planning, producing and monitoring publications on the various media
The right information for the right person
- definition of targets and their priorities
- selection of appropriate topics
- tools for measuring language levels
Definition of a tone of voice
- who are we and how do we want to position ourselves?
- choice of tone, words to use or avoid
- choice of image treatment, video style, etc.
Taking action
The workshops are an exercise in putting theory into practice!
- building the site’s key pages
- writing standard ancillary content (posts, press releases, etc.)
- writing storyboards (video, podcast, etc.)
The workshops are led by 2 members of the Spade team
They can take place in our premises (Brussels or Namur), in yours or in any other room hired for the occasion. Above all, it’s about having a space where you can see each other, move around and interact. If required, they can be held remotely, as our tools are available in a dematerialised version.
Each workshop lasts 3 hours. Spade provides all the equipment needed to ensure that everything runs smoothly.
Over 100 workshops to our credit
And a proven track record, as the participants testify: Provelo, CESI, Medtech (hub.brussels), …
Elise Poskin, Chargée de communication
Testimonial from Tous à pied
Sophie Roman, Digital Manager
Testimonial from Opéra de Liège
Marie-Dominique Remion, Chargée de la cellule digitale
Testimonial from Croix-Rouge
Alizée Laurent, Chargée de projets de communication
Testimonial from CTEJ
Book your workshop
By filling in the form opposite.
You can also ask your questions directly to a member of the team, by clicking on the button below
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GDPR Info
The information sent via this form will be sent to you by email and used solely to provide you with a quality service. We will do nothing else with your data!
Other workshop options
We’ve got other workshop options for you! Sessions where you can make suggestions, ask questions, try things out, have a good laugh and come away with all the tools you need to bring your project to fruition.
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Tailor-made Workshops
For non-routine situations: generating (good) ideas and synthesising thoughts to facilitate decision-making