Through conversations, we will assess the status of your current digital communication, identify problems and explore your organisation, how you function, your target audiences, and the reality of your industry. Finally, it is important to list and prioritise your various goals. In other words, we’re here to help you!
Once we've assembled solid documentation, we can toss the first ideas onto the table in order to define the foundations of the digital strategy to be implemented. In other words, we’re here to brainstorm!
We draw up the initial action plans from 3 perspectives: content strategy, the architecture of the digital tools and zoning (this stage allows us to prioritise the content objects within the digital tools). In other words, we’re here to design!