Wolubilis is the cultural centre of Woluwe-Saint-Lambert (Brussels), a real place of discovery and learning for all.

The Theatre, the Cultural Centre, the Wolubilis has a new brand identity since 2019. With the goal of harmonization, the year also allowed to work on the digital platform, including the wide range of cultural activities at this emblematic venue. Spade, having developed a huge experience in the management of online cultural agendas, notably with the Utick ticketing platform, was able to propose a strategic work of reflection focused on the user experience and design a digital platform that is fully integrated into the new brand identity.

Steps of the project:

  • Participative workshops on user experience
  • Information architecture oriented towards the approach To See / To Do / To Rent
  • Prototyping of the main user workflows
  • Visual design in mobile first
  • Content strategy and development with our Minotaure framework