Formerly called, the association undertook a major identity revamp at the beginning of 2019. The new name "Tous à pied" obviously states a change of name, but also the very missions of the organisation, that have been retraced in order to answer to the current challenges of our society, which invite a deep reflection on "soft mobility". Tous à pied has therefore adhered to the proposal "Tous walkeurs" as a baseline and, by greatly broadening its audience, we have undertaken a fundamental reflection on the User Experience. Who are today's walkers, from hikers to tourists, including children and parents who walk to school every day?

Our collaboration lasted several months, including :

  • Strategic workshops focused on the User Experience (UX)
  • The realization of all the visual identity: logo, stationery, brandguide
  • The realization of several illustrations
  • The creation of a website using our Minotaure methodology, which gives pride of place to a wide range of content (projects, services, audiences, etc.) to meet the association's new ambitions.