Website and visual identity for Tous à pied
Formerly Sentiers.be, the association undertook a major identity project in early 2019.
The new name Tous à pied marks a turning point, and the missions have been redefined to better respond to current issues: a reflection on “soft mobility”.
We proposed the slogan “Tous walkeurs” (All walkers), appreciated by the association and used in many places on the site, which is aimed at all the “walkers”.
Our collaboration took place over several months, including :
- strategic workshops focused on User Experience – which allowed us to considerably broaden the association’s audience: It’s not only walkers who walk! Who are the people of today, from walkers to tourists to children and parents who walk to school every day?
- design of the entire brand visual identity : logo, stationery, graphic charter
- the creation of several illustrations
- Building of the new website within the framework of our Minotaure methodology, with a wide range of content (projects, services, audiences, etc.) to meet the new ambitions of the association
The workshops were a great collective and participative experience for the team. Supervised but very interactive, they helped us greatly to start identifying our target audiences while allowing us to reproduce and continue the exercise even after the website was launched.
Elise Poskin, Chargée de communication
