Beal International new website

Creation of the new Beal International website

Beal International is a reference in the manufacture and distribution of coating and decoration products for the construction sector. The Walloon company called on Spade for the conception, design and development of its new website, to be launched at the beginning of 2022.

The project followed different stages:

• workshops on digital positioning, targets, their imaginary paths
• information architecture and site ergonomics defined and tested in workshops
• creation of a new design for the site, based on the existing brand identity
• development of a new high-performance platform

Some features of the new website

• multilingual environment (site in 5 languages, including Japanese) -> adapted design
• training and events calendar
• catalogue of products and references with filters (and possibility of purchase at a later stage)