The User eXperience (UX) of your platform is a subtle mix of ergonomics, aesthetics and usefulness of what you offer to your users. In other words, it is one of the elements that will make them come back to your page with pleasure or not, recommend it, cite it as an example, or avoid it as much as possible.

As consultation practices evolve regularly, one cannot judge that a UX is definitely the right one and never touch it again.

There are, of course, some basic precepts and some unavoidable elements (a button must look like a button, for example, whatever its position or the ease with which the user clicks on it). But precisely, will what will seem obvious to someone who is very familiar with your environment be obvious to someone who is more distant from such and such a practice? Not sure, and that’s where the UX Design experts come in.

Indeed, improving the UX of your platform already means asking yourself a number of questions about who the main users of your site/app are, what they are looking for, and what you expect from them in terms of interaction and action. For example, if it is imperative that people on your site read the 4 lines of explanation before clicking on the “next” button, then this button should be placed below the 4 lines, not above.

This may seem like a no-brainer, but it’s a thousand little details like this that make your platform UX friendly, or not.

To test and improve the experience on your tool, there is nothing like calling on professionals who will have an outside view and the right ideas to improve the existing one!