Can I have an accessible website without going through the process of a label?
Of course! The label serves to quickly and clearly show what you are complying with and to what extent – it is proof that you have gone the extra mile.
However, you can choose to ignore it and be satisfied with a training course that you implement on your site, or with a more or less thorough audit accompanied by a statement detailing everything that you implement, why and how.
Being labelled is not compulsory, it is an official recognition of your thoughts on accessibility. What really counts is what you put behind it, your convictions, your commitments and your actions. If you want to be accessible, that already changes a lot.